Thursday, November 12, 2009

Man*ged *dentity Serv*ces, Trademarked!

I received the following email today from our friends at Fischer:

Dear Ashraf Motiwala,

We note that one of your recent articles used the phrase "Managed Identity Services" This phrase is a trademark owned by our company and is also the subject of a U.S. trademark application examined and approved by the U.S. Trademark Office. When you use the phrase in your articles, please place the "R" superscript after the trademark, and please make a reference in your articles that "Managed Identity Service®" is a trademark owned by Fischer International Identity, LLC. In addition, you should use the trademark as an adjective, not as a noun. These steps will help us continue to protect our trademark rights and also allow you to properly refer to it in your various articles.

Thank you for your support and proper usage of our trademarks. If you have any questions, please feel free to contact us.

I see. It's all about trademarks (and grammar). For some reason, I thought it was about innovation and making the (identity) world a better place.

Anyhow, I wonder if they are going after Citi, Arcot, Wipro, and IBM. Wait, they barked at my I also wonder if they also went after Ian Yip, Felix Gaehtgens, Matt Flynn, Nishant Kaushik and Jonathan Penn. Anyone else get an email? or should I feel honored that they are singling me out because of the 6 readers who read my blog?

C'mon Fischer, you guys should really let the trademark go. The term belongs to the industry. Remember, trademarks don't buy marketshare.


Matt Flynn said...

Now there's a way to ensure that we STOP talking about that company all together. btw - according to their site, they created the Mgd Id Svcs market. ...didn't know that (reminds me of Al Gore for some reason). And just for the record, their site uses the phrase as a noun even in the home page title bar. Sorry guys - you're going to get picked on if you send email like this. But, I'll be sure to never mention your services again as long as you're sending legal notices to bloggers for improper use.

Bilal Bhatti said...

Trademark trolls... I'm trademarking this phrase. Henceforth no one may use the phrase "trademark troll/s" without prior written permission.

Ian said...
This comment has been removed by the author.
Ian said...

Haven't heard anything from them about my use of the terms on my blog, but I've known for some time that they do this (i.e. try to make people reference them whenever using their "trademarked terms"). It's why I've made it a point not to mention the company at all (I don't want to give them any exposure).